Visual identity, voice, and brand standards for Ireland's award-winning organic kombucha.
ProKulture is confident without being arrogant, natural without being preachy, and premium without being pretentious. We let the product do the talking.
Real ingredients, real process, no shortcuts. We say what's in the can and nothing more.
Award-winning, proven in Aldi, and growing. We don't shout — the product speaks.
Brewed in Kildare, sold across Ireland. Local roots, national ambition.
ProKulture Green is the brand anchor. Flavour-specific accent colours bring personality to individual products while maintaining family cohesion.
ProKulture speaks like a knowledgeable friend who brews great kombucha — not a wellness influencer or a corporate brand manager.
"Organic kombucha brewed in small batches in Kildare. Low sugar, packed with natural cultures. A better drink."
"Transform your gut microbiome with our revolutionary probiotic elixir, carefully curated by wellness experts."
"Less than 3g sugar per 100ml. Certified organic. Award-winning taste."
"Our guilt-free, zero-compromise superfood beverage is the ultimate clean-label detox solution."
"Kombucha that tastes class. The gut health bit is a bonus."
"Scientifically formulated to optimise your digestive wellness journey."
"Made in Sallins, sold in Aldi. We're the Irish one."
"Leveraging our artisanal heritage to disrupt the functional beverage space."
ProKulture photography is natural, clean, and bright. We show the product honestly — no over-styled shots, no artificial perfection.
Clean backgrounds (white, cream, or natural surfaces). Show the bottle clearly. Use natural light where possible. Lifestyle context: breakfast table, yoga mat, office desk, picnic.
Real ingredients: fresh ginger root, blood oranges, grapefruit halves, wild berries, turmeric root. Styled naturally — not overly arranged. Complementary to can colour.
Real people, real moments. Active lifestyle contexts: morning routine, post-workout, brunch with friends, cafe setting. Natural expressions — no stock-photo smiles.
No clinical/laboratory settings. No before/after health claims imagery. No heavy filters or unnatural colour grading. No AI-generated images. No stock photography.
ProKulture wordmark on white/cream backgrounds. Minimum clear space: 1x the height of the "P" on all sides. Never stretch, rotate, or alter proportions.
White logo on ProKulture Green (#39B54A) or darker backgrounds. Use when logo appears over photography or coloured sections.
Print: 20mm wide minimum. Digital: 120px wide minimum. Below these sizes, the wordmark becomes illegible.
Never place logo on busy photography without a solid/gradient overlay. Never use flavour accent colours as logo colours. Never add drop shadows, outlines, or effects.