B2B Email & Outreach Templates

Hi [Name],

I'm Barry from ProKulture — we brew certified organic kombucha in Sallins, Co. Kildare. You might have seen us in Aldi.

I'm reaching out because [Venue Name] looks like exactly the kind of place our product fits — [reference something specific: their healthy menu, their drinks range, their location, etc.].

Quick facts:

• 4 flavours, 330ml bottles, ambient shelf-stable (no fridge needed)
• Less than 3g sugar / 100ml, 12 calories per 100ml
• Great Taste 2023 + Blas na hEireann winner
• Wholesale: €1.88/bottle, 30%+ retailer margin at €3.29 RRP

We're doing a first-order deal for new stockists: 5 cases + 1 free case, with counter POS included.

Would you be open to me dropping off a sample case to try? No obligation. Just want to get the product in your hands.

Happy to call or pop in — whatever's easiest.

Cheers,
Barry Flanagan
ProKulture Drinks
087 XXX XXXX
barry@prokulture.com

Hi [Name],

I'm Barry from ProKulture. We produce Ireland's only certified organic kombucha — four flavours, 330ml bottles, brewed in Co. Kildare.

I'm writing because I think ProKulture would work well on your drinks menu at [Hotel/Restaurant Name]. Here's why hotels and restaurants are picking us up:

• 60% GP at a €4.50 menu price (€1.80 cost to you)
• Three-way serve: standalone drink, cocktail/mocktail mixer, or food pairing
• Ambient shelf-stable — no fridge space needed until opened, 12-month shelf life
• Non-alcoholic option that isn't boring — fills the gap between water and wine
• Certified organic, award-winning — Great Taste 2023, Blas na hEireann

We're offering a launch package for new on-trade accounts: 10 cases + 2 free, plus a staff tasting session where I walk your team through the range and serve suggestions.

I'd love to drop off samples and a sell sheet. Would [day] work for a quick 10-minute visit?

Best,
Barry Flanagan
ProKulture Drinks
087 XXX XXXX | barry@prokulture.com

Hi [Name],

I run ProKulture — we're an EU Certified Organic kombucha producer based in Sallins, Co. Kildare (IOA verified, cert IE-ORG-03).

I'm getting in touch because we'd love to be stocked at [Store Name]. A few things that might matter for your range:

• 100% certified organic — verified by Irish Organic Association
• Ambient shelf-stable — 12-month shelf life, no refrigeration needed
• Less than 3g sugar per 100ml — lower than any other kombucha brand I'm aware of
• 4 flavours: Blood Orange & Turmeric, Ginger & Lemongrass, Pink Grapefruit, Wild Berry
• Proven demand: 150+ Aldi stores nationwide
• Awards: Great Taste 2023, Blas na hEireann 2023

Trade pricing: €1.88/bottle wholesale (24 x 330ml case = €45.00). RRP €3.00-€3.50 gives you 30-38% margin.

First order deal: 8 cases (2 per flavour) + 1 free case, with shelf talker POS included.

I can send samples or drop by in person — whatever's easier for you. [Store Name] would be a great fit for us and I think your customers would love it.

Best regards,
Barry Flanagan
ProKulture Drinks Ltd
087 XXX XXXX | barry@prokulture.com
prokulturekombucha.com

Hi [Name],

I'm Barry from ProKulture — we make organic kombucha in Kildare. Less than 3g sugar, 12 calories per 100ml, certified organic.

I was thinking about [Studio Name] and wondering if you'd be interested in stocking ProKulture for your members — particularly as a post-class option at reception.

Here's what makes it work for fitness venues:

• Low sugar, low calorie — guilt-free post-workout
• Ambient shelf-stable — sit on a counter or in a cooler, no fridge needed
• Premium price point — your members won't blink at €3.50 for an organic drink
• Strong margin — €1.80 cost, €3.50+ sell = 48%+ margin
• Instagram-worthy — members photograph what they drink after class

We have a gym/studio starter: 3 cases + 6 bonus bottles, with an A4 "Post-Class Kombucha" poster.

Want me to drop off a taster case? No commitment — just want to see if your members like it.

Cheers,
Barry
087 XXX XXXX | barry@prokulture.com

Hi [Name],

Quick one — I dropped off ProKulture samples earlier this week. Did you get a chance to try them?

Keen to hear what you thought. If you'd like to place a first order, we can have stock with you within 3-5 days. The first-order deal (5 cases + 1 free) is still available.

No pressure either way — just wanted to check in.

Cheers,
Barry

Hi [Name],

Just following up on the kombucha samples. I know you're busy — no offence taken if the timing isn't right.

If you're interested in stocking, I can send over a one-page sell sheet with all the pricing and margin info. Or I'm happy to pop back in at a time that suits.

Either way, I appreciate you taking the time to try the product.

Barry
087 XXX XXXX

Hi [Name],

Thanks for the order — your ProKulture cases are packed and will be with you by [delivery date].

A few things to get the most out of it:

1. Display: Shelf or counter — ambient temp is perfect. If you have a cooler, even better for impulse sales.
2. POS: I've included a counter card in the delivery. Place it next to the bottles.
3. Pricing: We recommend €3.00-€3.50 retail (€4.00-€4.50 for on-trade menu).
4. Social: We'll feature [Venue Name] on our Instagram this week — I'll tag you. Feel free to share!

I'll check in next week to see how it's going. If you need anything before then — more stock, photos for your social, whatever — just WhatsApp me on 087 XXX XXXX.

Thanks for backing ProKulture.

Barry

Hi [Name],

It's been about [X] weeks since your first ProKulture delivery. How's it been going?

A few questions:

• Which flavour is moving fastest?
• Do you want the same mix next time, or more of a particular flavour?
• Any customer feedback?

If you're ready to reorder, just reply with the quantity and I'll have it sorted within the week. Standard case pricing: €45.00 for 24 bottles (mixed or single flavour).

Cheers,
Barry