Press release, pitch templates, media targets, and PR strategy. Ready to send.
ProKulture Drinks, Ireland's award-winning organic kombucha producer, is expanding its retail footprint beyond its established 150+ Aldi store presence into independent cafes, health food stores, hotels, and restaurants nationwide.
The Kildare-based company, which launched in 2020, produces four certified organic kombucha flavours — Blood Orange & Turmeric, Ginger & Lemongrass, Pink Grapefruit, and Wild Berry — which are ambient shelf-stable with a 12-month shelf life. No refrigeration required.
“The Aldi listing proved the demand exists,” said Barry Flanagan, Director at ProKulture Drinks. “Irish consumers want a genuinely healthy alternative to sugary drinks — and they want it to taste good. We're now bringing ProKulture to the independent venues where our customers are spending their time: the cafes, the delis, the hotels, and the restaurants.”
Each 330ml bottle contains less than 3g sugar per 100ml (approximately 12 kcal per 100ml), is 100% certified organic by the Irish Organic Association, and has won both a Great Taste Award and Blas na hEireann in 2023.
The functional drinks market is projected to reach €12 billion globally by 2028, with kombucha growing at 22% year-on-year in Ireland. ProKulture is positioning as the homegrown Irish player in a category dominated by imports.
ProKulture is targeting 50 independent stockists by Q3 2026, with a focus on Dublin, Kildare, and the Greater Dublin commuter belt.
ProKulture Drinks Ltd is an Irish organic kombucha producer based in Sallins, Co. Kildare. Founded in January 2020, the company brews certified organic kombucha in small batches. The range is ambient shelf-stable with a 12-month shelf life. The range of four flavours is available in 150+ Aldi stores nationwide and a growing network of independent retailers. EU Certified Organic (IOA, IE-ORG-03). Great Taste 2023. Blas na hEireann 2023.
Barry Flanagan
Director, ProKulture Drinks Ltd
Email: barry@prokulture.com
Phone: 087 XXX XXXX
Web: prokulturekombucha.com
Instagram: @prokulturekombucha
High-resolution product images and founder photos available on request.
Hi [Name],
ProKulture — Ireland's only certified organic kombucha — has been quietly building in 150+ Aldi stores since 2020. Now we're expanding into independent retail across Dublin and Kildare.
The angle: functional drinks are a €12B global market, growing 22% YoY in Ireland. Olipop just hit a $500M valuation in the US. But Ireland hasn't had a credible homegrown player — until now.
What makes ProKulture different:
Happy to send product, high-res images, or chat on the phone. I can also connect you with some of our Dublin stockists for an independent perspective.
Hi [Name],
Been following your content for a while — [reference specific post or story]. Thought you'd enjoy this.
I run ProKulture, an organic kombucha brand brewed in Kildare. Four flavours, less than 3g sugar, certified organic. We're in 150+ Aldi stores and now expanding to indie venues across Dublin.
The taste is the selling point — the health bit is the bonus. I'd love to send you a mixed case to try. No strings, no obligation to post. I just think you'd genuinely like it.
If you're up for it, drop me your address and I'll have a case with you this week.
For: Shelf Life, Checkout, Food & Drink Business
Hi [Name],
ProKulture Drinks — Ireland's certified organic kombucha producer — is expanding from its 150+ Aldi store base into independent retail, targeting 50 stockists by Q3 2026.
The Kildare-based company produces ambient shelf-stable bottles with a 12-month shelf life — a significant differentiator for retailers who can stock from shelf rather than sacrificing fridge space.
Key stats:
The functional beverage category is projected at €12B globally by 2028. ProKulture is the only Irish-owned, Irish-produced certified organic kombucha brand.
Happy to provide founder interview, production facility access, or stockist case studies.
Hi [Name],
Big fan of the show — [reference specific episode].
I'm Barry Flanagan. I run ProKulture, Ireland's only certified organic kombucha brand. We're in 150+ Aldi stores and now expanding into independent retail. I also run a craft brewery (Kildare Brewing Company) and a brewpub (Lock 13) — so I've seen the drinks industry from every angle.
Conversation topics your listeners might enjoy:
Happy to do remote or in-person. Dublin/Kildare based.
| Outlet | Contact / Section | Angle |
|---|---|---|
| Irish Times — Food & Drink | Food editor | First Irish organic kombucha expands beyond Aldi |
| Irish Independent — Life | Health/food writer | Gut health trend meets Irish maker |
| RTÉ Lifestyle | Features editor | Irish-made, founder story, Kildare |
| The Business Post | Consumer/startup | Market opportunity, functional drinks boom |
| Image Magazine | Wellness | Clean label, organic certification, women 25-40 |
| Sunday Business Post | Enterprise | BRC certification journey, scaling a food business |
| Outlet | Type | Why |
|---|---|---|
| TheTaste.ie | Food website | Dedicated Irish food & drink coverage |
| Lovin Dublin | Digital media | Dublin food discovery audience |
| Her.ie | Online magazine | Health-conscious female 25-35 |
| Joe.ie | Online magazine | Male 25-35, health/fitness angle |
| Gastrogays | Blog / social | Foodie following, tastemakers |
| The Happy Pear community | Social / events | Aligned audience (health, organic, plant-based) |
| Outlet | Type | Why |
|---|---|---|
| Shelf Life Magazine | Trade | Retail buyer audience — critical for distribution |
| Checkout Magazine | Trade | Grocery/convenience channel |
| Food & Drink Business Europe | Trade | Industry credibility |
| Bord Bia | Government | Irish food promotion, potential Origin Green |
| Enterprise Ireland | Government | Export support, scaling |
| Local Enterprise Office Kildare | Government | Already a supporter (LEO logo on materials) |
| Podcast | Audience | Angle |
|---|---|---|
| The Innovation Show | Business / tech | Building a food brand, ambient shelf-stability |
| The Good Glow | Wellness | Gut health, organic living |
| Where Is My Mind? | Lifestyle | Health choices, founder journey |
| Eat, Drink, Wander | Food & travel | Irish food scene |
| The Brendan O'Connor Show | Mass market | Human interest, Irish enterprise |
| Diary of a CEO (aspirational target) | Business | Irish founder scaling against global competition |
Have these ready before any outreach:
| Timing | Action |
|---|---|
| Ongoing | Send product with every pitch. Every single one. |
| Week 1 | Press release to Tier 1 journalists + product samples |
| Week 2 | Follow up Tier 1. Begin Tier 2 outreach. |
| Week 3 | Trade magazine outreach (Shelf Life, Checkout) |
| Week 4 | Influencer seeding: 10 mixed cases to food/wellness bloggers |
| Monthly | Pitch any milestone: stockist count, new Aldi region, award, seasonal flavour |
| Quarterly | Refresh press kit with latest numbers and coverage |