Pricing Intelligence

ProKulture Pricing & Margin Calculator

Understand your unit economics. Model every scenario. Know your numbers cold.

Quick Presets

Your Costs

Ingredients, bottle, cap, label, brewing labour. Approx €0.85 for 330ml kombucha.
Tray, shrink wrap, outer case. ~€0.08/bottle for 24-pack cases.
Average delivery cost allocated per bottle. Varies by distance/volume.

Pricing

Your price to retailers/stockists. Current: €1.88/bottle (€45/case).
What the consumer pays on shelf. Typically €3.00-€3.50.
Direct-to-consumer via website (if applicable).

Fixed Costs (Monthly)

~€2k/week for production team.
Insurance, utilities, certifications, lab testing, etc.

Unit Economics

€0.75
Your Gross Margin per Bottle (Wholesale)
Total COGS per Bottle €1.05
Wholesale Margin per Bottle €0.75
Wholesale Margin % 41.7%
Case Revenue (Wholesale) €43.20
Case Gross Profit €18.00

Retailer Economics

Retailer Buys At (excl. VAT) €1.80
RRP incl. VAT €3.29
RRP excl. VAT €2.67
Retailer Margin per Bottle €0.87
Retailer Margin % 32.7%

DTC Economics

DTC Price per Bottle €2.50
DTC Margin per Bottle €1.45
DTC Margin % 58.0%

Breakeven Analysis

18,667
Bottles per Month to Break Even (Wholesale)
Monthly Fixed Costs €14,000
Breakeven Cases/Month 778
Breakeven Revenue/Month €33,600

Revenue Scenarios — Monthly Wholesale

Based on average order of 2 cases per stockist per week. Aldi stores modelled at 8 cases/store/week.

Channel Comparison

Channel Price / Bottle Your Margin / Bottle Your Margin % Case Revenue Case Profit Notes

Aldi / Multiples Deep Dive

ProKulture is currently in 150+ Aldi stores. Here's what that channel looks like at scale.

€0
Monthly Revenue (150 stores)
€0
Monthly Gross Profit (150 stores)
Aldi Buy Price (est.) €1.40
Aldi Sell Price (est.) €2.49
Your Margin at Aldi Price €0.35
Cases/Store/Week (est.) 2
Total Cases/Month (150 stores) 1,200
Annual Revenue (Aldi channel) €0
ProKulture Drinks Ltd · Sallins, Co. Kildare · Confidential · prokulturekombucha.com