Sales Toolkit

ProKulture

Everything you need to sell Ireland's award-winning organic kombucha.

Interactive Tools
📈

Pricing & Margin Calculator

Model unit economics, breakeven, revenue scenarios. Presets for Aldi, indie retail, premium, and DTC channels.

📝

COGS Calculator

Production costing tool. Input raw materials, packaging, labour, and overheads to get true per-bottle COGS.

Sales Materials
📄

Stockist Sell Sheet

Printable A4 one-pager for buyers. Product range, trade pricing, margins, order terms, and first-order incentive.

🎨

Brand Guidelines

Colour palette, typography, voice & tone, key messages, photography direction, and logo usage rules.

🏆

Grand Slam Offer

Irresistible first-order offer for new stockists. Offer tiers by channel, buyback guarantee, upsell path, and closing scripts.

Playbooks & Strategy
📖

Retail Sales Playbook

5-channel strategy, pitch scripts, objection handling, visit checklists, weekly targets, and follow-up cadence.

Email & Outreach Templates

8 copy-paste email templates for cold outreach, follow-ups, post-order, and reorders. Plus LinkedIn and WhatsApp scripts.

📷

Social Media Playbook

5 content pillars, weekly calendar, platform strategies, hashtags, influencer seeding plan, and 30 post ideas.

📰

PR & Media Kit

Press release, 4 pitch templates, 4-tier media target list, PR timeline, and press kit checklist.

🎯

90-Day Battle Plan

Week-by-week roadmap to 30 stockists. 3 phases, budget, milestones, risk register, and decision points.